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Kwikset® Announced as 2020 Builder Brand Leader

LAKE FOREST, Calif. (April 13, 2020) – Kwikset®, the #1 selling residential U.S. lock brand, known for SmartKey Security™ and Microban® antimicrobial product protection, is proud to be recognized as a 2020 Builder Brand Leader in the publications’ annual Brand Use Study.

Proving its brand recognizability, Kwikset ranked #1 in Brand Familiarity, Brands Used Most and Brands Used Most in the last Two Years.

“Kwikset keeps security, design and innovation at the forefront of our products,” said David Seeman, Director of Business Development, Kwikset, Spectrum Brands Holdings, Inc. – Hardware & Home Improvement Division. “Builders know and love our products and have come to rely on them when building a home for their clients.”

Each year, Builder, the leading authority in the residential construction industry who serves as the magazine of the National Association of Home Builders (NAHB), conducts the Builder Brand Use Study. The 2020 survey, sponsored by Hanley Wood and conducted by The Farnsworth Group, a leading industry market research firm, surveyed more than 1,000 professional builders, contractors and industry professionals. By looking at respondents’ brand use practices and perspectives, Builder determined the products they recognize, use, and trust, as well as their willingness to try new products.

The survey found that product performance and desirable features are top priorities in product selection decisions, followed by warranty, availability, price and ease of installation.

As part of the process, four categories are studied and considered, including Brand Familiarity, Brands Used the Most in the past Two Years, Brands Used the Most and Quality Ratings.

The completely study is highlighted in the April 2020 issue of Builder and posted to the magazine’s website at

For additional information about Kwikset, and to request product or high-res images, please visit

Media Contact
Lippe Taylor

About Kwikset
Kwikset is the leading residential lock manufacturer, making homeowners feel safe since 1946. Kwikset works hard to understand the world you live in, so that we can do everything we can to protect it. The company’s unwavering commitment to meeting homeowners’ needs has inspired its innovative lock portfolio that includes patented SmartKey Security™ deadbolts, patented SecureScreen™ touchscreen locks, keyless entry combination locks, connected home technology, Bluetooth-enabled Aura™, Wi-Fi enabled Halo™, door hardware with Microban® antimicrobial product protection and a wide variety of styles and finishes. Our interior and exterior door products provide customers with the quality, technology, durability and style they want while guaranteeing the highest level of security. Headquartered in Orange County, Calif., Kwikset is part of the Hardware & Home Improvement (HHI) division of Spectrum Brands Holdings, Inc. (NYSE: SPB). Kwikset products are sold online and through retailers and distributors throughout the U.S., Canada, Mexico and Australia. Visit us at and

Hanley Wood’s BUILDER is the leading authority in the residential construction industry and serves as the magazine of the National Association of Home Builders (NAHB). For more than three decades, BUILDER has provided essential news, information and resources about products, technologies, trends, regulatory requirements and best practices to help home building professionals succeed in today’s market. Learn more, visit

About Hanley Wood
Hanley Wood is the premier company serving the information, media, and marketing needs of the residential, commercial design and construction industry. Utilizing the largest analytics and editorially driven Construction Industry Database - powered by Metrostudy - the company provides business intelligence and data-driven services. The company produces award-winning media, high-profile executive events, and strategic marketing solutions. To learn more, visit



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Kwikset RAS Contacts

Art Sesnnovich, Bulldog Communications
Call: (508) 485-0776