Partnership will include a primary paint scheme at the Coke Zero 400 at Daytona International Speedway
LAKE FOREST, Calif. – March 5, 2013 – As the 2013 NASCAR Sprint Cup Series season begins, Kwikset is announcing a partnership agreement with Richard Childress Racing and driver Jeff Burton. Kwikset will have its logo on the No. 31 Chevrolet for every race this season, and will also be the primary paint scheme for the Coke Zero 400 at Daytona International Speedway on July 6. Throughout the 2013 season, Kwikset will be announcing opportunities to engage fans and customers in unique ways.
Kwikset will activate this partnership with a VIP infield hospitality presence at five NASCAR Sprint Cup Series race weekends beginning with Las Vegas Motor Speedway on March 10. There will also be significant activation at Dover International Speedway on June 2, Chicagoland Speedway on September 15, Charlotte Motor Speedway on October 12 and Texas Motor Speedway on November 3.
“Richard Childress Racing’s focus on elite innovation strategies falls right in line with Kwikset’s brand promise to deliver smart, innovative security options to our customers,” said Greg Gluchowski, president, Hardware & Home Improvement Group at Spectrum Brands. “We are proud to align ourselves with excellence for the 2013 NASCAR Sprint Cup Series season.”
The company sees value in working with NASCAR teams, which it has done in the past, and spreading the message of safety and innovation for families to race fans nationwide. Having a presence at the track provides an opportunity to fuel the passions of Kwikset consumers, employees and NASCAR fans.
“Safety and innovation are very important to Kwikset’s business, and as a driver, two areas that I’m very passionate about myself,” said Burton. “I am proud to have Kwikset as a partner this season.”
Burton has experienced tremendous success throughout his career in NASCAR’s premier division, which spans more than 20 years. The veteran driver has won 21 Sprint Cup Series races, and earned 132 top-five finishes, as well as 248 top-10 finishes with six pole awards.
For more information on this partnership, please contact Matt Saler at 410-821-8220 or visit www.kwiksetpresskit.com.
Hardware and Home Improvement (HHI) is a major manufacturer and supplier of residential locksets, residential builders’ hardware and faucets with a portfolio of renowned brands, including Kwikset®, Weiser®, Baldwin®, National Hardware®, Stanley®, FANAL®, Pfister™ and EZSET®. HHI is a leader in its key markets with #1 positions in U.S. residential locksets (Kwikset), Canada residential locksets (Weiser), U.S. luxury locksets (Baldwin), and U.S. builders’ hardware (Stanley-National Hardware), #2 in Mexico residential hardware (Fanal), and #3 in U.S. retail plumbing (Pfister). Headquartered in Orange County, California, HHI has a global sales force and operates manufacturing and distribution facilities in the U.S., Canada, Mexico and Asia.
HHI is a division of Spectrum Brands Holdings, Inc. (NYSE: SPB). Spectrum Brands is a global, diversified consumer products company and a leading supplier of consumer batteries, residential locksets, residential builders’ hardware and faucets, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products, and personal insect repellents. Spectrum Brands employs over 12,500 employees worldwide and sells to the top 25 global retailers with products in more than one million stores.
About Richard Childress Racing
Richard Childress Racing (www.rcrracing.com) has earned more than 200 victories and 14 championships, including six in the NASCAR Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series. Its 2013 Sprint Cup Series lineup includes Paul Menard (No. 27 Menards Chevrolet), Kevin Harvick (No. 29 Budweiser/Rheem/Jimmy John's Chevrolet) and Jeff Burton (No. 31 Caterpillar/Cheerios Chevrolet). Its Nationwide Series program includes Brian Scott (No. 2 Shore Lodge/Armour Vienna Sausage/Fast Fixin'/Charter/Husky Liners Chevrolet), 2012 Nationwide Series rookie of the year Austin Dillon (No. 3 AdvoCare Chevrolet) and an all-star driver lineup on the No. 33 Menards/Rheem/WESCO/Armour Vienna Sausage/Hunt Brothers Pizza/Fast Fixin' Chevrolet team. The NASCAR Camping World Truck Series program will consist of 2012 Camping World Truck Series rookie of the year Ty Dillon (No. 3 Bass Pro Shops Chevrolet) and Brendan Gaughan (No. 62 South Point Hotel & Casino Chevrolet).