Overwhelming Market Adoption of New Residential Lock Technology Demonstrates Kwikset's Innovation Leadership
LAKE FOREST, Calif./LAS VEGAS – January 20, 2009 – Validating its reputation as an innovation leader in residential door hardware, Kwikset® today acknowledged its revolutionary SmartKey™ technology, first announced last year at the International Builders' Show (IBS), as one of the most successful launches in company history. SmartKey's groundbreaking technology exceeded company expectations, producing a 20 percent growth in U.S. retail sell-through of the Kwikset Signature Series line of products in 2008. Kwikset's SmartKey technology is unique in that it provides consumers with the ability to re-key locks quickly and easily, without removal from the door, for improved access control and security.
"Kwikset takes tremendous pride in being a company built on American ingenuity and innovation, and our SmartKey technology is an outstanding demonstration of a company's refusal to be satisfied with what's always been, and pushing to do better," said Brent Flaharty, vice president of Marketing, Kwikset. "The overwhelming success of our SmartKey-enabled products validates our vision and commitment to providing consumers with the next generation of advanced, yet affordable, door locks."
About SmartKey
SmartKey's patented side-locking bar technology is central to the lock's ability to be rapidly and easily re-keyed. This locking system allows consumers the flexibility to quickly match all the entry points to one key, offering instant one-key convenience. By using the included SmartKey Learn Tool and the existing functioning key, home and property owners can safely match or change out keys without special training or outside contractors, yet are secure against any unauthorized key changing.
Delivering outstanding strength and protection, SmartKey deadbolts feature ANSI Grade 1 certification and have passed the most stringent lock picking standard, UL 437, par. 11.6. This affordable lock eliminates the typical sheer line, pins and tumbler mechanisms in its design, removing the most vulnerable points in residential locks. SmartKey deadbolts feature improved drill resistance and integrated BumpGuard™ Protection, offering consumers an affordable solution to the growing concern of lock-bumping intrusions.
SmartKey technology is available in all Kwikset Signature Series keyed entry products, including handlesets, levers, knobs and deadbolts, as well as the new SmartCode Signature Series touchpad electronic deadbolt. They are also available in a wide selection of the latest styles and finishes at major home improvement retailers nationwide. Kwikset's SmartKey enabled products will be displayed for demonstration at the 2009 International Builders' Show in Las Vegas, Jan. 20-23 at The Home Depot booth, No. C6357, in the Central Hall of the Las Vegas Convention Center.
About Kwikset®
For more than 60 years, Kwikset, manufacturer of America's most trusted name in security, has provided beauty, security and peace of mind for millions of families. For additional information on Kwikset products, call 1-800-327-LOCK or visit www.kwikset.com
Black & Decker Hardware and Home Improvement (BDHHI) Group is a division of Black & Decker, the world's largest producer of power tools, power tool accessories and security hardware. Today, the BDHHI Group includes some of the most recognizable hardware and home improvement brands in the world including Kwikset, Weiser Lock®, Baldwin®, Price Pfister® and K2™ Commercial Hardware by Black & Decker.