KWIKSET KICKS OFF 2012 SMART SECURITY TOUR AT TOSHIBA CLASSIC WITH INTERACTIVE SECURITY EXPERIENCE
Authority in Residential Door Hardware Brings Families Innovative Security Solutions and Resources to 250 Events Across the Country
LAKE FOREST, Calif. – March 9, 2012 – Kwikset begins its 2012 cross-country Smart Security Tour in Newport Beach, California at the 2012 Toshiba Classic professional golf tournament. Two Kwikset trailers will make a total of 250 stops this year to educate homeowners and families on how to keep their homes and loved ones safe with simple security tips and leading lock innovation.
Event visitors will have one of two unique experiences at the trailers. One trailer will showcase the No. 9 Kwikset Ford Fusion show car and the other will include a Kwikset branded golf cart. Guests at both trailers can enter to win a Kwikset branded golf cart, valued at over $12,000. The winner will be announced in December, at the conclusion of the tour. Additionally, the updated mobile showrooms feature a Juxt Interactive touch screen, allowing visitors the opportunity to engage with Kwikset’s wide-range of innovative security options through iPad-esque interactions, including pinch, swipe, and zoom.
In 2011, the Kwikset Smart Security Tour brought safety education to over 71,000 homeowners and professionals across the country. In 2012, Kwikset will broaden its impact on communities nationwide. From March to October 2012, the mobile security tour stops will offer opportunities for unique engagement and activities, including scheduled visits to home improvement retailers, car races, Professional Bull Riders events and the Toshiba Classic. Both trailers will feature Kwikset’s SmartKey® Re-key Technology, SmartCode™ Electronic Locks, Key Control Deadbolt as well as showcase the latest products.
“Bringing simple security solutions to neighborhoods across the country empowers homeowners and professionals to make smarter choices in home security,” said Tracy Haugh, Sr. Brand Manager, Kwikset “By adding the Juxt Interactive touch screen to the mobile showroom, we are personalizing the user experience, and giving visitors the opportunity to learn about security in a memorable way.”
To further demonstrate its commitment to home security, Kwikset continues its partnership with the National Crime Prevention Council (NCPC), home of McGruff the Crime Dog®, to provide crime prevention tips and information at events throughout the tour. NCPC will also assist in organizing its membership, community organizations, and local authorities to speak on the importance of security in their respective cities.
To learn more about the Smart Security Tour visit: www.kwikset.com/smartsecuritytour
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Stanley Black & Decker, an S&P 500 company, is a diversified global provider of hand tools, power tools and related accessories, mechanical access solutions and electronic security solutions, engineered fastening systems, and more. Please visit Kwikset’s electronic press kit for additional details at www.kwiksetpresskit.com.
The Stanley Black & Decker Hardware and Home Improvement Group (HHI) is part of the company’s Mechanical Access Solutions division. HHI develops, manufactures, markets and sells builders’ hardware, residential and commercial door hardware, kitchen and bath faucets, shower systems and bath accessories under the Stanley®, National Hardware®, Kwikset®, Weiser ®, Baldwin ®, and Price Pfister® brands. Headquartered in Orange County, Calif., HHI has a global sales force and operates manufacturing and distribution facilities in the U.S., Canada, Mexico and Asia.
About the Toshiba Classic
Hoag Hospital Foundation produces the annual Toshiba Classic and the 2012 tournament will benefit the Mary and Dick Allen Diabetes Center at Hoag for the second consecutive year. During the last 14 years, the Toshiba Classic has generated more than $14 million for charity, the most on the Champions Tour. Televised domestically to over 81 million households on the Golf Channel, and an additional 86 million households internationally, the Toshiba Classic provides invaluable exposure for the communities of Orange County. In addition, the tournament generates an estimated $28 million in annual economic impact, benefiting the businesses of Newport Beach and Orange County. For more information, please call 949/660-1001 or log onto ToshibaClassic.com. Follow Toshiba Classic on Facebook at www.facebook.com/toshibaclassic, and on Twitter at @toshibaclassic.
About Hoag Memorial Hospital Presbyterian
Hoag is a not-for-profit regional healthcare delivery network in Orange County, Calif., consisting of two acute-care hospitals, seven health centers and a network for more than 1,300 physicians, 5,000 employees and 2,000 volunteers. Hoag Hospital Newport Beach, which has served Orange County since 1952, and Hoag Hospital Irvine, which opened in 2010, are designated Magnet hospitals by the American Nurses Credentialing Center (ANCC). Hoag offers a comprehensive mix of health care services, including Centers of Excellence in cancer, heart and vascular, neurosciences, orthopedics and women's health. National Research Corporation has endorsed Hoag as Orange County's most preferred hospital for the past 14 consecutive years. And for an unprecedented 15 years, residents of Orange County have chosen Hoag as the county's best hospital in a local newspaper survey. Visit www.hoag.org.
About the National Crime Prevention Council
The National Crime Prevention Council is the nonprofit leader in crime prevention. For 30 years, our symbol of safety, McGruff the Crime Dog®, has delivered easy-to-use crime prevention tips that protect what matters most—you, your family, and your community. Law enforcement agencies nationwide rely on our expertise to make an impact on personal safety and crime every day. For more information on how NCPC can be a public safety expert for you or how to “Take A Bite Out of Crime®,” visit www.ncpc.org. Follow NCPC and McGruff on Facebook, Twitter, YouTube, and MySpace.