FOR IMMEDIATE RELEASE
KWIKSET® SMART SECURITY TOUR LOCALIZES HOME SECURITY EDUCATION
Access to knowledge, experts and resources at 300 stops across America LAKE FOREST, Calif.
– Mar. 1, 2011
– Kwikset® has kicked off its cross-country Smart Security Tour, joining the authorities on residential door hardware directly with the public at more than 300 events across the United States. The Kwikset rig and mobile showroom create a fun, interactive environment where visitors can learn about smart and simple home security solutions.
From February through November 2011, the mobile marketing tour will be stopping at various home improvement retailers and select sporting events to demonstrate Kwikset’s security, quality and innovation in door locks including SmartKey® Re-Key Technology, SmartCode™ Electronic Locks, and Home Connect™ Technology. At each stop, visitors will have the opportunity to learn how to improve their home security, simply and easily.
“Based on the overwhelming community response and attendance rate during last year’s mobile tour, Kwikset was eager to begin planning an extended tour in 2011 to provide more opportunities to connect with the customer and provide hands-on demos of products that will enhance the security of their homes,” said Brent Flaharty, Vice President of Marketing, Kwikset. “Our ability to bring the Kwikset mobile showroom to the parking lots of home improvement retailers makes this a one-stop shop to empower both homeowners and professionals alike to make smart security choices.”
Multiple stops on the tour will offer additional opportunities for unique engagement and activities, including scheduled visits to NASCAR races, Professional Bull Riders events and Moto GP. The No. 9 Kwikset Ford Fusion show car will be traveling with the Tour so visitors will be able to get a close look at the race car, take advantage of a photo opportunity and learn when and where to see the car in action.
To further demonstrate its commitment to home security, Kwikset has recently partnered with the National Crime Prevention Council (NCPC), home of McGruff the Crime Dog®, to provide crime prevention tips and information at several events throughout the tour. NCPC will also assist in organizing its membership, community organizations, and local authorities to speak on the importance of security in their respective cities.
“We could not be more excited about the involvement of the National Crime Prevention Council and McGruff the Crime Dog in the Smart Security Tour,” said Flaharty. “This collaboration reinforces the goal of these events, and that is to drive awareness, conversation and action around crime prevention and home security throughout local communities.”
For more information on the Smart Security Tour and Kwikset’s product offerings, please visit www.kwikset.com.
Stanley Black & Decker, an S&P 500 company, is a diversified global provider of hand tools, power tools and related accessories, mechanical access solutions and electronic security solutions, engineered fastening systems, and more.
The Stanley Black & Decker Hardware and Home Improvement Group (HHI) is part of the company’s Mechanical Access Solutions division. HHI develops, manufactures, markets and sells builders’ hardware, residential and commercial door hardware, kitchen and bath faucets, shower systems and bath accessories under the Stanley®, National Hardware®, Kwikset®, Weiser ®, Baldwin ®, and Price Pfister® brands. Headquartered in Orange County, Calif., HHI has a global sales force and operates manufacturing and distribution facilities in the U.S., Canada, Mexico and Asia.
About the National Crime Prevention Council
The National Crime Prevention Council is the nonprofit leader in crime prevention. For 30 years, our symbol of safety, McGruff the Crime Dog®, has delivered easy-to-use crime prevention tips that protect what matters most—you, your family, and your community. Law enforcement agencies nationwide rely on our expertise to make an impact on personal safety and crime every day. For more information on how NCPC can be a public safety expert for you or how to “Take A Bite Out of Crime®,” visit www.ncpc.org. Follow NCPC and McGruff on Facebook, Twitter, YouTube, and MySpace.
# # #