FOR IMMEDIATE RELEASE
KWIKSET® LAUNCHES NATIONAL "LIVESMART” SWEEPSTAKES
Sweepstakes Helps Show How Simple and Easy “Smart” Home Security Can Be, While Giving Away Valuable Prizes to Make Living Smart Easier than Ever
LAKE FOREST, Calif. (July 12, 2010) – Kwikset®, a leader in the residential door hardware industry, today announced the launch of the national “LiveSmart” Sweepstakes, which aims to show parents and homeowners how simple and easy, “smart” home security can be. The sweepstakes will run through Nov. 1, 2010, and you can enter to win at www.KwiksetLiveSmart.com. Entrants will have the chance to win one of a series of “smart” home giveaway packages that will include Kwikset SmartKey® product(s), along with other smart products for your home, including the grand prize, a Smart Car: smart fortwo coupe. Kwikset’s SmartKey re-key technology allows homeowners to re-key their own locks anytime, quickly and easily, without removal from the door. A perfect solution when you have a set of keys that have been lost, loaned or unreturned. No purchase is necessary to enter the “LiveSmart” Sweepstakes and rules and regulations can be found on the website.
The most recent Unified Crime Report (UCR) from the Federal Bureau of Investigation (FBI) indicates that there were more than 2.2 million burglaries reported in 2008 alone. Unfortunately, that’s an increase of two percent when compared to 2007; an increase of 3.6 percent compared to 2004; and an increase of 5.8 percent compared to 1999.
Given this information, Kwikset was even more alarmed when the results of last year’s inaugural American Security Study1 (July 2009) revealed that 47 percent of homeowners did not change or re-key the locks to their home when first moving in. Nearly one-third have never changed their locks or had them re-keyed at any point since moving in, despite the fact that more than half of homeowners surveyed routinely loan house keys to non-residents, and previous homeowners often continue to carry old house keys.
“A significant take-away from last year’s study was that American homeowners may not even be aware that their home security is compromised,” said Brent Flaharty, vice president, Marketing, Kwikset. “Our aim with the LiveSmart campaign is to raise awareness about improved home security, in a fun, engaging way. SmartKey and SmartCode have been incredibly popular since their introduction, and we want even more people to understand how this highly secure and affordable technology is a smart and simple solution to their home security needs.”
Smart Prizes for Smarter Living
The SmartKey Solution
- Smart Connection Prize Package: iPad and $100 iTunes gift card
- Smart Air Prize Package: smoke and carbon monoxide detector, asthma and allergy-friendly vacuum, a year’s supply of A/C and heating filters, air purifier
- Smart Home Office Prize Package: Mac Book Pro, ink jet printer, office storage unit
- Smart Kitchen Prize Package: French door refrigerator, jet clean dishwasher, free standing gas range stove/oven
- Smart Entertainment Prize Package: Wi-Fi built-in Blue-ray home theater system and 50” LCD HDTV.
- Smart Car Prize Package: smart fortwo coupe
Kwikset developed its SmartKey re-key technology more than three years ago. Kwikset’s SmartKey deadbolt was the first-ever, affordable, re-keyable lock available to the residential market and is now available in a wide variety of Kwikset deadbolts and lock products at various price points.
SmartKey locks and deadbolts feature a patented side-locking bar technology, central to the locks’ ability to be rapidly and easily re-keyed. This stainless steel side-locking bar also replaces the traditional pin and tumbler design that is particularly vulnerable to increasingly popular lock-bumping attacks. SmartKey deadbolts and locks also come with its standard BumpGuard™ protection built-in. In addition, the cylinder uses two steel balls inserted into the front of the key face to provide improved drill resistance. Delivering outstanding strength and protection, SmartKey deadbolts and locks have passed the most stringent lock picking standard, UL 437, par. 11.6.
Kwikset's SmartKey Signature Series™ deadbolts also have earned the prestigious Best Buy rating from Consumers Digest Magazine in the residential deadbolt lock category. Selected based on performance and features, the “Best Buys” in residential deadbolt locks were announced in an article published in the February 2010 issue titled, “Peace of Mind: Top-Notch Door Locks and Safes.” “LiveSmart” Mobile Tour
In addition to the “LiveSmart” Sweepstakes, Kwikset will be traveling to home improvement retailers across the country on a mobile tour to educate homeowners on improved, “smart” home security. The brand-new Kwikset mobile showroom will set-up shop at select locations and will feature an emcee, games and giveaways for the entire family. Attendees will also have a chance to enter the “LiveSmart” Sweepstakes onsite.
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for real-time updates on the sweepstakes and mobile tour. About Kwikset
Stanley Black & Decker, an S&P 500 company, is a diversified global provider of hand tools, power tools and related accessories, mechanical access solutions and electronic security solutions, engineered fastening systems, and more.
The Stanley Black & Decker Hardware and Home Improvement Group (HHI) is part of the company’s Mechanical Access Solutions division. HHI develops, manufactures, markets and sells builders’ hardware, residential and commercial door hardware, kitchen and bath faucets, shower systems and bath accessories under the Stanley, National Hardware, Kwikset, Weiser®, Baldwin®, K2™ and Price Pfister® brands. Headquartered in Orange County, California, HHI has a global sales force and operates manufacturing and distribution facilities in the US, Canada, Mexico, and Asia.
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