FOR IMMEDIATE RELEASE
KWIKSET® SMARTKEY® DEADBOLTS AWARDED COVETED CONSUMERS DIGEST BEST BUY RATING
Kwikset SmartKey Deadbolts Protect Against Lock Bumping and Allow Homeowners to Re-key Their Own Locks Quickly and Easily
LAKE FOREST, CA (February 24, 2010) – Kwikset® today proudly announced that its SmartKey® deadbolts have earned the prestigious Best Buy rating from Consumers Digest Magazine in the residential deadbolt lock category. Selected based on performance and features, the Best Buys in residential deadbolt locks were announced in an article published in the February 2010 issue titled, “Peace of Mind: Top-Notch Door Locks and Safes.”
“The SmartKey is one of only two deadbolt locks that are at this price and bump-proof, but you easily can rekey this model,” noted Consumers Digest editors. “That's a great luxury,because it saves you the trouble of calling a locksmith to change your door.”
“Our aim is to provide homeowners with the most innovative security door hardware at a price that people can actually afford, and we’re thrilled that Consumers Digest Magazine recognizes that we are delivering on this vision with SmartKey re-key technology,” said Brent Flaharty, vice president of Marketing, Kwikset. “SmartKey re-key technology is one of the most successful and revolutionary innovations in our company’s history, and we attribute the tremendous and rapid adoption by homeowners to the fact that we’ve made improved home security affordable, and thereby accessible to all.”
SmartKey deadbolts and locks feature a patented side-locking bar technology, central to the locks ability to be rapidly and easily re-keyed. This stainless steel side-locking bar also replaces the traditional pin and tumbler design that is particularly vulnerable to increasingly popular lock-bumping attacks. Additionally, the cylinder uses two steel balls inserted into the front of the key face to provide improved drill resistance. Delivering outstanding strength and protection, SmartKey deadbolts and locks have passed the most stringent lock picking standard, UL 437, par. 11.6 and are available in all ANSI Grades.
The SmartKey reviewed for the Consumers Digest Best Buy award is available at home improvement retailers nationwide for approximately $30 or less, and features an ANSI grade 1 certification.
For more than 60 years, Kwikset, manufacturer of America’s most trusted name in security has provided peace of mind for millions of families. For additional information on Kwikset products, visit www.kwikset.com, or call 1-800-327-LOCK.
Black & Decker Hardware and Home Improvement (BDHHI) Group is a division of Black & Decker, a leading global manufacturer and marketer of power tools, power tool accessories and security hardware. Today, the BDHHI Group includes some of the most recognizable hardware and home improvement brands in the world including Baldwin®, Kwikset, Weiser®, Price Pfister® and K2™ Commercial Hardware by Black & Decker.
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